Get it right and you will grow revenues, gain brand loyalty and acquire new customers. Get it wrong and you will struggle to ever get it right again. However utilising its fantastic power to gain brand loyalty from your new and old customers alike is a tricky business. It offers instant gratification, constant contact and an immediate payment system. Mobile is ubiquitous, it has taken less than 20 years to revolutionise the way we communicate with each other. As I will explain throughout this post series, its important to develop a fully considered mobile strategy before starting any technical development and companies that take a considered long term approach tend to out perform in the increasingly important mobile space. The starting point for all businesses is to understand that the rush to engage with consumers using mobile technology involves more than the development of an App or loyalty program. These can include mixed and confusing messages, claims of astonishing achievements, a lack of technological understanding and the added complication of where to turn for expert guidance. They increasingly expect companies and brands to deliver mobile – enabled services that meet their needs regardless of what device they are connecting on.Īll customer focused businesses need to be aware of the many challenges that come with the development of mobile strategies. This blog and everything I talk about here should provide company owners and senior managers with simple steps that they can take before investing in a mobile channel strategy, either independent or as part of a multi channel plan.Ĭonsumers are now truly mobile in their browsing and shopping habits.
#Customer service text messaging program series
Post 1 of a series of 12 – Introduction to Mobile Marketing Talk to me today and let me see if I can help you achieve more from your mobile strategy. If this series has captured your attention or sparked your interest in mobile marketing, then working with a trusted mobile partner should be your next step. If customer acquisition is a business objective then a partner with opt in database capabilities is a significant advantage. In order to understand the art of the possible, you really should engage a partner with a strong consultative model and a robust and proven technical product portfolio representing presence and communication solutions. It is easy to see how retail has a great deal to gain from a succesful mobile marketing strategy. Customer acquisition, retention, loyalty and cross sell are leading anchor propositions. Mobile Marketing lends itself well to a B2C environment given consumers demand and reward. They will provide guidance around client engagement, regulatory compliance, database creation and development, then have the product suite to take you through a development journey, in-line with your customers expectations – incorporating content management, voucher redemption and virtual loyalty programmes. Mobile Marketing is consumer driven, with its endless and relentless appetite for content relevant to the individual at a time to suit, the challenge is to adapt and develop with your customers demands.Īn effective mobile marketing supplier will be able to offer you a mobile journey that initially accommodates your immediate requirements. But what about tomorrow, next year and in three years? So you understand your business strategy, objectives, challenges and goals and perhaps even how mobile marketing can help you deliver these today. When supported by text message at a later point in the day to drive virtual footfall back to the email, the response rate doubled and our client enjoyed a 52% response to the campaign. The best solutions are invariably represented by multi – channel solutions.įor example, I recently managed a content – driven campaign that was delivered by email due to the amount of copy required in the message. It’s not just about the technology, it’s how effectively you can interact with your audience. Remember your reasons for investing – grow sales, reduce churn, increase spend, reduce costs.
However, although mobile channels provide the vehicle to reach consumers, your marketing content is king. Mobile Marketing will help you to drive footfall, it will offer customer interaction, it will certainly offer voucher redemption opportunities which in turn can increase brand loyalty and significantly improve your consumer marketing and acquisition metrics.
Will my business benefit from a complementary mobile channel?
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